Birmingham Area MLS is Now Greater Alabama MLS

ORANGE BEACH, Ala. — Birmingham Area MLS announced an official name change to Greater Alabama MLS, unveiled its new logo and officially launched a new and improved public search website: at a press conference held during the Alabama Association of REALTORS® Summer Conference in Orange Beach, AL.


“We have spent the last 6 months preparing our new brand image and building an absolutely state of the art public search website. The name change positions the organization and its members to be the trusted resource for real estate information with an established local presence,” said Chip Watts, President, Greater Alabama MLS.


The Greater Alabama MLS organization will provide home-buyers and home-sellers the benefit of a public search website that offers an the easy-to-use interface, enhanced features such as savable searches, cross-platform capability that works on PCs, tablets and smart phones, as well as professional level tools that have not previously been available to the general public. Agents will benefit from enhanced data, increased client leads, and better connections to other agents.


Watts touted the involvement of Solid Earth, a Huntsville-based, software partner who developed the new Spring® platform. This platform was built specifically to enable local MLS systems to compete with national real estate sites such as Zillow and Trulia. Greater Alabama MLS is the second local MLS organization to utilize the new Spring® software in the entire country (Chattanooga was the first).


“The new and improved website is going to change the way consumers search for home listings while giving our local real estate professionals the tools and data they need to best serve their customers,” said Watts.


Cliff Long, CEO, Birmingham Association of REALTORS® said, “We want every one who is considering purchasing a home or property to ‘Search Real Estate Like a Pro’. is a really powerful and innovative tool that provides all the same technological advantages as the national sites with a strong local presence to ensure accurate, robust information under the guidance of trusted real estate professionals.” He added, “Many of the national sites charge agents for premium placements and enhanced listings to add more than one photo or premium positioning. One of the biggest benefits that we can offer to both agents and to homebuyers is neutral information. All listings are treated equally and fairly so agents don’t have to worry about paying additional fees and homebuyers get better search results.”


A full marketing and media campaign including print, television, radio, and billboards will launch in the Birmingham area in the coming weeks.